Training on Trade Promotion, International Marketing for Public Servants
TITM
- Country :
- Bolivia
- Date :
- Oct 2015-O
- Venue :
- TBD
- Expiration Date :
| Project Category | null | |
|---|---|---|
| Project Purpose & Description |
1. BACKGROUND AND OBJECTIVES Bolivia is a beneficiary of multiple trade agreements , which allow native Bolivian products to be exported and known in those countries with which trade relations are maintained. Nevertheless, it is noteworthy that insufficient use of the agreements as well as the lack of commercial promotion derives in misuse of the commercial instruments with which it is counted. It is important to consider that at present, the Asian countries are a global trading power. Bolivia looks for solutions that allow a better development of its foreign trade, being thus that the need for commercial training is a basic instrument which will allow us to obtain the necessary tools, as well as experiences that contribute to a better development of the Bolivian trade. 1.1 GENERAL OBJECTIVE Promote economic and commercial progress of Bolivia through the commercial promotion, developing for it an exporting culture based on the training and specialization of the human resources. 1.2 SPECIFIC OBJECTIVES • Develop skills in various trade promotion activities. • Strengthen the capacity in e-commerce. • Training in use of instruments of commercial intelligence. • Training in investments attraction. |
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| Activity Description & Outcome | ||
| Participants | Member Countries | |
| Organizations | ||
| Project Contact Point | Name | The institution in charge of the development of the project is the Ministry of Foreign Affairs,through its Vice-Ministry of Foreign Trade and Integration and its Trade Promotion Center Unit |
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